let me introduce myself,
I SO love that you’re here, and I can’t wait to get to know you!
I live with my sweet family in the outskirts of Austin, TX.
On any given day, you can find me on my 3rd or 4th cup of coffee, chasing my sweet babies around, and brainstorming ways to go after my latest wide-eyed dream to change the world.
I never imagined my journey would lead me here.
I started my first business at age 8 pet sitting in our neighborhood, I earned $1,000 that first summer! You could say I was hooked after that and was always looking for ways to do more.
Your not so average copywritter...
I studied to become a nurse because, like I said, service is my zone of genius. Funny fact: I get sick when blood is drawn. Can you tell I found my calling?
While the day-to-day duties of being a nurse were not necessarily my dream, I grew into a role as a nurse educator in medical sales.
Unexpectedly, I actually found my calling here.
I had to quickly learn how to truly listen to families and patients and learn how to assess what they needed from a simple conversation.
In recommending a plan of action for them, I had to help them see and hear the information they needed to feel at ease and then act by agreeing to my recommendation.
Shocking revelation: I was SELLING. But I never ever felt salesy. I was simply helping families get their very specific and very important needs met.
This gave me a taste for the world of marketing and messaging, and I fell in love with other brands that prioritize the needs of the world along with their own profit.
I’m in it for the people.
Social Impact is the Standard of Business
A True Message Creates Emotion
Stand Up For More Than Your Starbucks Order
What’s the thread that ties it all together?
I’ve always been in the business of people.
I’ve always been about deep connection.
I’ve always been obsessed with the feeling we can create in someone else with a powerful message, an empowering image, and a captivating mission.
And, now, much to my own surprise and forever gratitude, I’ve combined all of those things into this business.
I want to help you create a standout statement that makes a real impact.
You know what’s crazy?
In high school I was teased about being TOO NICE.
Quite honestly, it never left me. I couldn’t believe the fact that so many people refused to accept that good was just… good.
Maybe they were used to the facade.
Maybe they were conditioned to wait for the other shoe to drop.
Maybe they believed they were living in a world where only so much good could exist before the darkness crowded in.
I started this business because I refuse to believe there’s no cap on GOOD.
I think the best kind of good happens when we are running in the direction of our passion and being truly bold for the world to see.
But, I also know that level of good doesn’t exist if we don’t do our part to contribute and make it come alive with our passion and profit.
I refuse to believe income and impact can’t happen in the same space, and I want to help you make that happen through crafting a standout messaging strategy for social impact brands.
Because TOO MUCH GOOD can’t exist.
And it’s time to take that good into our own hands.
Ready to use your Brand Power for social good?